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Official Goods Designer: Akira Minagawa

 Using natural motifs and textiles that seem to tell stories, Minagawa designs for minä perhonen, a fashion brand that has many fans among women. He also designed the original motif for the Japan Alps Art Festival, and it is used on the official goods.
The motif is inspired by the water, trees, land, and air of Shinano Omachi, and you can feel the warmth in its simplicity. It has become representative of Shinano Omachi as well.
Beginning with T-shirts, we have prepared many goods featuring the motif, such as tenugui cloths and passports. While Minä perhonen fans will want some of these as souvenirs, we recommend these goods as a way to remember your time at the Japan Alps Art Festival.



T shirt【size:S, M, L / color:Navy, White, Light Pink】 ¥3,000(Tax in)

* S size of all colors & all size of Light pink are Sold Out. the Other is few left


goods_tenugui01 goods_tenugui02
TENUGUI【color:White / Blue】 ¥1,300(Tax in)

※TENUGUI: A thin Japanese hand towel made of cotton.

Sold Out

Can Badge 【L】¥300 【S】¥200 (Tax in)
Post Card【4 cards set】 ¥400(Tax in)


Clear Folder【White / Blue】 ¥300(Tax in)
Sold Out

Tote Bag【White / Blue】 ¥2,700(Tax in)
Sold Out


Akira Minagawa

Born 1967 in Tokyo. Currently resides in Tokyo. Founded his brand minä in 1995 (became minä perhonen in 2003) and started creating clothes from imaginative textiles. His goal is to make designs that people gradually get attached to as time goes by. He creates everyday household items such as furniture, eating utensils and clothes.

2015: “1∞Minäkakeru”, Spiral Garden, Tokyo.
2015: “1∞Minäkakeru – Past and Future of Minä perhonen”, Nagasaki Prefectural Art Museum (Nagasaki)
2010: “Minä perhonen – The Future from the Past”, Design Gallery, 21st Century Museum of Contemporary Art, Kanazawa (Ishikawa, Japan)
2009: “Minä perhonen – Fashion & Design”, Audax Textielmuseum Tilburg (Tilburg, Netherlands)
2002: “Exhibition of Minä’s Works – Particle”, Spiral Garden (Tokyo)